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What Color Is Your Parachute?

What Color Is Your Parachute? 2020: A Practical Manual for Job-Hunters and Career-Changers
by Richard Nelson Bolles
With more than 10 million copies sold in 28 countries, the world's most popular job-search book is updated for 2020 and tailors Richard Bolles's long-trusted guidance with up-to-the-minute information and advice for today's job-hunters and career-changers.
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2 Tips To Ensure Business Success

August 31 2019 - You didn't start your business to see it flounder in its startup stage… you started it because you knew it could one day reach the pinnacle of its market. It's never going to reach these lofty heights, though, if you don't do all you can to make sure you are successful with everything you do. From workplace productivity to the sealing of deals, you must ensure that success becomes a part of your company culture.

To find two ways you can do just that, be sure to read on.

Optimize your company website

In today's digitally-led world, company websites play a crucial role in the determining of business success. This is the platform that your customers will flock to whenever they are in need of information about your products, this is the platform that potential customers will use to determine if you are capable of dealing with their requests, and this is the platform that you will use the most to interact with your customers.

To ensure that customers - both new and old alike - are attracted to your business via your website, you need to optimize it right away. Here are two ways you can do just that:

Publish quality content

The age-old adage of 'quality over quantity' is as relevant in the field of web design as it is in any other industry. Quite simply, one piece of quality content has the potential to garner more attention and drive more custom than a host of poorly written/formulated pieces. Stop aiming to churn out lots of content, then, and instead focus on ensuring that what you do publish is relevant, well-informed, engaging, intuitive, and aimed at your target reader.

Speed up your webpages

An often overlooked yet all-important aspect of web design is page load speed. Quite simply, customers aren't going to stick around on your site for too long if they can't access information quickly and without interruption. If you don't want to push customers away (and straight into the clutches of your competitors, more than likely), it's important that you speed up your webpages.

One way to do this is to properly optimize your images. This will reduce file size and make your site less clunky.

Invest in cyber security

Turning over a plethora of profit is all good and well, but what would happen if someone were to hack into your online data and subsequently steal your hard-earned cash? You would go crashing down that mountain of money and back to square one, that's for sure.

Protecting your money and your data is just as important as earning and gathering it in the first place. If anything is ever stolen from you, you are going to have to waste your time recuperating what you have lost, and that's time that could otherwise have been spent bettering your business. For this reason, you need to take cybersecurity seriously, and you need to deal with threats before they impact you. Check out WatchGuard Online, do some research into today’s best security vendors and solutions, and invest in the ones that can provide you with the level of protection you need. It might require initial upfront cost, but it'll be worth it in the long run.

Take the above advice, and you'll be sure to take your business to new heights in no time.



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