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What Color Is Your Parachute?

What Color Is Your Parachute? 2017: A Practical Manual for Job-Hunters and Career-Changers
by Richard Nelson Bolles
The best-selling job-hunting book in the world. One of the reasons it's still so popular is that author Richard Bolles faithfully revises the English-language edition, often dramatically, each year.
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The Skills You Need to Succeed as a Marketer

December 21 2016 - For those students currently enrolled in an online bachelor of science in marketing at Arizona State University, or are considering the program, you may be curious about what skills you'll need to succeed as a marketer. Besides holding your online marketing degree, there are some other things potential employers will be looking for. Let's take a closer look.

The Ability to Understand Your Market

In order to create successful marketing campaigns and promotions, you need to have an understanding of the market itself. Each market is unique and different, and successful marketers understand how to determine that market's needs in an effective manner. If you excel in this area, you are bound to move up the ladder quite quickly.

Understand Today's Trends

While it's important to know your target market, you also need to know what is trendy. You can then apply these trends to the marketing campaign as a way to connect with the audience better. The tough part about this skill is that trends are always changing, so staying on top of the most current ones can be tricky and requires work on your part.

Have Excellent People Skills

You can be the most informed person when it comes to trends and various target markets, but without people skills you just won't be able to succeed in marketing. A huge part of the job is being able to work with others on the team, the client, and sometimes the customers. You will need to work with others to build a marketing plan, and then pitch that marketing strategy to the client to convince them they can trust you to deliver the results.

Clients and co-workers also need to feel as though you are approachable and are open to questions, advice, and changes.

A Strong Analytical Mind

Another skill that will help push your career forward is having a strong analytical mind. What this means is that you can look at a problem or issue and see it in an analytical way. You need to understand how to gather data and use that data to your advantage.

Project Management

Project management skills are another one you'll need to have if you hope to succeed. This means you need to be able to keep things organized, on track, and meet all of your deadlines. You'll be faced with large projects and small ones, and each one needs to be dealt with in the same manner. These skills come in even handier if you have hopes of becoming a project manager in the future.

While this is a skill that you don't really learn exactly, you can improve upon your existing project management skills. Finding a way to stay organized is the key and that can take a bit of trial and error.

A Healthy Variety of Skills

In order to succeed in marketing it's necessary to have a healthy variety of skills. Some of these may come naturally to you, while others you may need to work on a bit.

Resumes For Dummies

Resumes For Dummies(r), 6th Edition

by Joyce Lain Kennedy
  Get the jump on the competition with the first book that tells you how to create a resume that takes advantage of today's technology. Say goodbye to ugly, plain text formats and welcome the return of the handsome resume - fully formatted and reader friendly. This newly revised guide shows you how to craft a "StandOut" resume that'll get your foot in the door.
  More information and prices from:
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